By Manal Haddad
This ebook will supply specific perception into the deliberating ultra-modern shoppers in the direction of FMCG items. The booklet will spotlight the paradigm shift in customer attitude that has created demanding situations and possibilities for the twenty first century businesses. primary concerns, dangers, and demanding situations should be appeared into to supply solutions to the 3 magical questions: what is replaced? tips on how to Adapt? and what is Next?
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21st Century Fmcg Consumer Marketing: Creating Customer Value By Putting Consumers At the Heart of Fmcg Marketing Strategy by Manal Haddad