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New PDF release: A Functional Analysis of Political Television Advertisements

By William L. Benoit

ISBN-10: 0739188984

ISBN-13: 9780739188989

ISBN-10: 1498525350

ISBN-13: 9781498525350

A useful research of Political tv ads examines thought and learn on election ads. William Benoit employs the useful thought of Political crusade Discourse to appreciate the character or content material of tv spots in election campaigns. starting with a glance at American presidential spots from 1952–2012, Benoit investigates the 3 functions—acclaims, assaults, and defenses—and the themes of coverage and personality for those teams of political advertisements. the next chapters are dedicated to reporting related information on presidential fundamental ads, presidential 3rd occasion spots, different theories together with factor possession concept and sensible Federalism thought, in addition to nonpresidential and non-U.S. election ads. Benoit considers the information, discusses the improvement of political ads through the years, and at last, offers parts for extra examine. This publication is a uniquely finished exam of the worth and use of tv spots in political election rhetoric.

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A Functional Analysis of Political Television Advertisements by William L. Benoit

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